NFL - Budweiser

Adam Vinatieri’s Unbelievable 600th Field Goal

The NFL came to Brazil for the first time for an official season game, with the Green Bay Packers and Philadelphia Eagles facing off in São Paulo. Budweiser was an official sponsor of the game, and we needed to stand out.

To generate buzz and excitement around the event, we brought Adam Vinatieri, the greatest kicker in NFL history and the all-time record holder with 599 field goals, to attempt not only his 600th field goal but also the highest kick of his career, reaching 30 meters. This was made possible by transforming the iconic Estaiadinha Bridge in São Paulo into the largest field goal in the world.