Relaxation Clause - Corona

The Relaxation Clause becomes a Global AB-InBev initiative.

Corona, the world’s most valuable beer brand, has introduced the ‘Relaxation Clause’, a new global initiative for all sponsorship agreements that ensures athletes dedicate time to relax and unwind as part of their contract with Corona Cero.  

The Relaxation Clause offers a new approach to partnerships that reflects the essence of Corona: encouraging people to experience more moments to unwind and connect with nature. 

The unique initiative follows Corona Cero’s iconic worldwide partnership with the Olympic Games – the first-of-its kind for a global beer brand. The brand is incorporating this new term in all athlete agreements including Olympian Brazilian surfer Gabriel Medina, who created the viral photo while competing, as well as medalists British cyclist Evie Richards, Brazilian surfer Tatiana Weston Webb, Chilean volleyball player Marco Grimalt, South African swimmer Tatjana Smith and Colombian BMX cyclist Mariana Pajón.  

Designed to promote balance, the Relaxation Clause offers athletes flexibility so that they can integrate periods of relaxation into their lifestyle

Moving forward, the Relaxation Clause will be a priority for the brand’s talent partnerships. ”