Lucky Orders - Ze Delivery

Creating a Champion.

Before the Libertadores final, we launched the 'Lucky Orders' campaign with Zé Delivery . The central idea was to analyze over 1.5 million consumer interactions to study purchasing habits on decisive game days, encouraging fans to repeat orders they considered 'lucky'—those made on days when their teams won. We took it further by diving into data analysis to identify patterns related to the grand final between Fluminense and Boca. Based on this analysis, we sent personalized messages to fans, highlighting details from previous matches against teams with the same uniform colors as Boca, players of the same nationality, or matches against Argentine teams held at the same location and time as the final—even teams with 'Jrs' in their names. This strategy transformed superstition into a powerful purchase motivator.

In other words, we simple invited people believe in their inner power for changing a game result and repeat the same order they made when their team won.

Results: Fluminense became champion of the Libertadores for the first time in its history.